Go-to-Market & Supply Chain Systems

Program Overview

This certificate integrates commercial strategy with supply chain and operations thinking. Participants explore how demand generation, pricing, key account management, and distribution decisions interact with supply chain design, planning, and execution. The program emphasizes system-level alignment between sales forecasts, production planning, inventory strategy, and customer service. Learners study demand-driven supply chains, resilience strategies, and trade-offs between cost, service, and flexibility. Industrial case studies help participants design integrated go-to-market and supply chain systems that support profitable growth. The program is designed for leaders responsible for sales, marketing, supply chain, and business growth in B2B manufacturing contexts.

Key Learning Outcomes

• Build B2B sales strategies
• Manage key accounts and negotiations
• Design resilient supply chains
• Improve service levels and working capital

Curriculum Highlights

• Sales & Marketing
• Supply Chain Management

Assessment & Certification

Go-to-market project (40%), SCM case (30%), Final presentation (30%)

This certificate is ECTS-aligned, industry-focused, and fully stackable into the Techno-Commercial MBA offered by the School of Manufacturing.